The Psychology of Custom Gifts

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The Power of Custom Gifts – Washington, DC The psychology of custom gifts has fascinated me more and more as I ponder its power to give joy and influence relationships. Just what is it that has the ability to impact our emotions in such a way: Is it the gift itself, its beauty or utility? Is it the… Read more »

Thinking Fast, Thinking Slow, Thinking Gift!

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Dr. Kahneman won the Nobel prize for his work on behavioral economics. He was able to show how our minds think and how we do not always make decisions in our own best interest (The Rational model).  He shows how we are susceptible to influence through how arguments are framed or anchored.  His book “Thinking Fast… Read more »