The Occasion
In 1999, oil powerhouses Exxon and Mobil merged to create Exxon Mobil. To help celebrate and memorialize the occasion, the chairman of Mobil sought a gift for his 46,000 employees that marked the completion of the merger with Exxon.
The Considerations
The goal was to create a gift that would resonate with the employees and symbolize the soul and spirit of the company. As such, the key elements of the gift were determined to be:
- To create a gift that would resonate with the employees.
- To symbolize the company culture.
- To reinforce the appreciation of the company’s leadership.
The Result
In celebration of the Exxon Mobil merger, employees of Mobil corp were presented with a sculpture of the greek winged horse, Pegasus. From the earliest days of the Mobil brand, Pegasus was the symbol of the company culture – representing freedom and mobility. This historic, iconic symbol of Mobil was the perfect model to mark such a pivotal occasion in the company’s history and to unite the historic tradition of the company with its optimistic future.
In addition, the custom packaging which housed the sculpture illustrated the company’s milestones since its founding in 1866.
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Client:
Mobil
Time Frame:
6 Months
Quantity:
46,000
Client Location:
Worldwide
Gift Source:
USA
Gifted To:
Mobil Employees